UFC Partners With Crypto.com — Sources Say $175 Million Deal Is MMA Firm’s Largest Sponsorship order

MMA

UFC Partners With Crypto.com — Sources Say $175 Million Deal Is MMA Firm’s Largest Sponsorship The UFC organization has continued to expand its sponsorship portfolio with a ten-year deal to align it with the crypto.com brand. The mixed martial arts organization is one of the fastest-growing brands in the sports market and has a young demographic. By partnering with crypto.com, the sports brand is adding a new sponsor for its fight kit.

A $175 Million Dollar Deal For UFC

Before the announcement of the deal with cryptocurrency brand, the sports brand had already signed a multi-year $100 million sponsorship deal with DraftKings. By partnering with cryptocurrency and online gambling companies, UFC is following the recent trends for sports organizations. Several of Europe’s top soccer teams are sponsored by online gambling brands, with several MLB and NBA teams looking to cryptocurrency brands for sponsorship deals.

A Decade-Long Deal

One of the biggest surprises in the deal between the cryptocurrency brand and UFC was the length of the sponsorship deal. The ten-year sponsorship deal is worth $175 million and tops the $100 million DraftKings deal. By spending $175 million on the sponsorship deal, the position of the mixed martial arts group as one of the world’s leading sports brands has been cemented.

Cryptocurrency Goes Mainstream With UFC

One of the questions being asked by sports marketing experts is why the MMA brand and the cryptocurrency market are partnering for such a long period of time. The basic answer is that the demographics of the two brands are perfectly aligned. Cryptocurrency trades are aimed at younger investors with disposable income. The same demographic has helped Dana White turn MMA into one of the fastest-growing sports in the world.

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